IBM poster by Paul Rand

Paul Rand’s famous poster for IBM being the original poster done in 1982. IBM didn’t have enough confidence in the public to think they would understand the design so they added an explanation at the bottom describing what was before them. A later edition of the poster was done in 1991.

Reference Moma, Modern Poster, Modern American Poster, Resnick

By : Paul Rand
Year : 1982
Width : 61 cm x Height : 91 cm
Condition : A
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