der Berufsphotograph by Jan Tschichold

A poster done in 1938 by Jan Tschichold with clever use of a photographic negative. Tschichold’s typography shows a rainbow effect which was doe in a single runny mixed believed to be a first.

reference: (Graphic Design in the Mechanical Age p. 76). Modern Poster 128, Mechanical Age p. 74, Berman / Juan March p. 146, Word & Image p. 76, Swiss Graphic Design p. 77, The Poster 295, Century p. 297, MoMA 290.1938.